Patricia Yates on British Tourism
This November, VisitBritain hosted its "Destination China & Northeast Asia" tourism promotion event in Chengdu, bringing together industry leaders to deepen cooperation between the UK and key markets across China, Japan, and South Korea. The event drew 42 UK tourism suppliers including regional tourism boards, attractions, hotels, DMCs, airlines, and ticketing companies and 89 top buyers from across Northeast Asia. Participants engaged in one-on-one meetings, destination presentations, and industry networking sessions, reinforcing the UK's commitment to strengthening inbound tourism partnerships.
