Cheng Zhongkun, known by his online alias "Supermodel Kun," gained popularity for his unique presence in rural China. He walks through villages wearing high heels, using his camera to capture the laughter of elderly residents and tell the stories of local agricultural products. Though it may seem like an unusual pairing, it has become his most authentic and distinctive rural signature. Netizens affectionately refer to him as "Secretary in High Heels." Through short videos, he has brought the joy of rural life to a wider audience while helping villagers turn their hard work into tangible income.